A membership for the night you hope never comes.
ELA answers arrest in the UAE with a single three-second hold: your case brief to a vetted law firm, word to your consulate, a private live view for the people who love you. Phone locked, dead, or taken: it still runs.
Dubai, just before dawn.A membership, not an emergency service. In immediate danger, call 999.
It's 2:11 a.m. in a city that isn't yours.
A checkpoint. A complaint you never saw coming. A misunderstanding in a language you don't speak.
Your phone is about to be taken, and you get one small window to act. Three seconds. That's your whole job.
Everything else is ours now.
Press and hold for three seconds. A short countdown begins. If the moment passes, slide "I'm safe" and nothing happens. If you can't, ELA sends. From here on, your silence counts as a yes.
You don't type anything. You don't call anyone. You don't explain.
The hold is rehearsed in the app, so the first time you press it for real is not the first time you have pressed it.
Then the response runs without you.
Your phone can be locked, dead, or in someone else's pocket. The dispatch runs on our servers, not your screen.
The moment the countdown reaches zero, your case is opened where you can't see it. Your profile, your location and the details you gave us at sign-up are compiled into one case brief, written for a lawyer who has never met you and needs to act as though they have.
That brief goes to a vetted law firm. The firm is notified, and it is engaged the moment it accepts your case. If it can't take it, ELA is already finding another. Your consulate's emergency desk is informed that a citizen is in custody and that counsel is being arranged.
Your trusted contacts receive a private link. A human ops team follows every case from first second to last, watching for the step that hasn't happened yet and making it happen.
What we promise is the sequence, not the outcome. Nothing here implies release or a result. It means the right people know, in the right order, while you are still in the room.
You couldn't face it alone. You don't have to.
The feeling ELA is built around. Everything after the hold is designed so that this sentence is true.
The hold lives on your wrist too.
Apple Watch mirrors the hold. If the phone is in a bag, a drawer at reception, or someone else's hand, the same three seconds are on your wrist, and the same countdown follows.
Once the case is open, the watch shows the milestones as they land: case opened, firm reached, lawyer will call. You can dictate a line to the ops team without taking anything out of your pocket.
The watch does not need the phone nearby to send. The response is on our servers either way.
The people who love you watch help arrive.
One private link, sent only to the contacts you chose.
It shows your live location, each milestone as it happens, and the name of the lawyer acting for you. When the firm accepts, they see the firm's name. When the consulate is informed, they see that too.
No unanswered calls. No refreshing the news. No imagining the worst at 3 a.m. Just what is actually happening, as it happens.
The link is built for a partner, a parent, a sibling in another time zone. It asks nothing of them except to watch.
Built to keep running when you can't.
Fail-safe by design. Every part of the response is built to survive the thing it protects you from.
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Server-run
The dispatch does not depend on your screen staying on, your battery lasting, or your phone staying yours. Once the countdown ends, the sequence runs where nobody in the room can stop it.
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Vetted counsel, with a second answer ready
The firm is notified with your brief and engaged the moment it accepts. If it can't act, ELA is already finding another. You never wait on a single phone being answered.
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A human ops team
Trained people follow every case from first second to last. They watch each milestone, chase the one that hasn't landed, and take the message you dictate from the watch.
By morning, it's a case — not a crisis.
A lawyer who accepted your brief. A consulate that knows your name. A family that saw every step.
That's what protected means here: a sequence built to run whether or not you can press another button.
One response. Three ways to belong.
Every member gets the identical emergency response: the same dispatch, the same vetted law firm, the same family view. The tiers differ in exactly one way: who pays the legal fees.
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Essential
750 AED/ year
The full emergency response. You settle legal fees directly with the firm.
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Shield
3,750 AED/ year
The same response. Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.
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Family Shield
7,500 AED/ year
Shield for two adults, each with full Shield membership. Every adult protected, one shared family view.
Whichever you choose, the night runs the same way. Only the bill changes hands.
Insurance benefits are provided under a group policy with a regulated UAE insurer. ELA is a membership service; it is not an insurance company and does not sell, arrange, or advise on insurance.
ELA launches soon on iPhone and Apple Watch. Membership opens at launch.
Hear from us once, at launch.
Leave an email and we will tell you the day ELA opens for membership on iPhone and Apple Watch.
One email when ELA launches. Nothing else.
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Done. You'll hear from us once, at launch.