You'll know where he is. You'll know who's acting for him.
ELA is a membership for UAE residents, built for the people waiting at home. If someone you love is ever arrested, one three-second hold sends their case to a vetted law firm, informs their consulate, and sends you a private live link: where they are, each milestone as it happens, and the name of the lawyer acting for them.
Phone locked, dead, or taken: it still runs. The response lives on ELA's servers, not on their screen.
It's 2:11 a.m. in a city that isn't yours.
02:11 GSTA checkpoint. A complaint you never saw coming. A misunderstanding in a language you don't speak. Your phone is about to be taken, and you get one small window to act.
Three seconds. That's your whole job.
Everything else is ours now.
Press and hold for three seconds. A short countdown begins. If the moment passes, slide "I'm safe" and nothing happens. If you can't, ELA sends. From here on, your silence counts as a yes.
You don't type anything. You don't call anyone. You don't explain.
What happens when they hold
The response runs without them. Their phone can be locked, dead, or in someone else's pocket; the dispatch runs on ELA's servers, not their screen. And you see each step land, as it happens.
The hold, then a short countdown"Sending in 0:27 — slide if you're safe." If they're fine, one slide stands it down and nothing is sent. If they can't reach the phone, it sends.
The firm is engaged the moment it accepts the case. If it can't take it, ELA is already finding another. A human ops team follows every case from first second to last.
Case opened. Their profile and location compiled into a case brief.
A vetted law firm notified, case brief in hand.
Their consulate's emergency desk informed.
You receive the private live link. Live location, milestones, and the name of the acting lawyer.
Opened it. I can see where he is. Calling Mum.
EXAMPLE timeline. Actual timings vary by case, and the firm is engaged only once it accepts.
On their wrist, the same three seconds
The watch mirrors the hold. If the phone is in a bag, a drawer, or already out of reach, the wrist can still start the same response, and you still get the same link.
The people who love them watch help arrive.
One private link, sent only to the contacts they chose. Nothing to install, nothing to log into. It opens on any phone.
Where they are
Their live location, shared with you and the response team for as long as the case is open.
Each milestone, as it happens
Case opened. Firm notified, then accepted. Consulate informed. Every step appears on your page the moment the server records it.
Who's acting for them
The name of the lawyer who accepted the brief, and a way to message ELA ops directly from the page.
No unanswered calls. No refreshing the news. No imagining the worst at 3 a.m. Just what is actually happening, as it happens.
Fail-safe by design
You're trusting this with the worst night of someone's life. So the sequence is built to run whether or not anyone can press another button.
Server-run, not screen-run
Once the hold lands, everything happens on ELA's servers. Their phone can be locked, dead, or taken, and the case keeps moving.
Vetted counsel, with a fallback
A vetted law firm is notified with the case brief and engaged the moment it accepts. If it can't act, ELA is already finding another.
A human team on every case
A trained ops team tracks each case from the first second to the last, and answers the messages you send from the live page.
By morning, it's a case, not a crisis.
A lawyer who accepted the brief. A consulate that knows their name. A family that saw every step. That's what protected means here: a sequence built to run whether or not they can press another button.
One response. Three ways to belong.
Every member gets the identical emergency response: the same dispatch, the same vetted law firm, the same family view. The tiers differ in exactly one way: who pays the legal fees.
Essential, Shield and Family Shield all trigger the same hold, the same case brief, the same firm, the same consulate desk and the same private link for you. Nothing about the night changes between tiers. Only the bill does.
Family Shield
7,500 AEDper year
Shield for two adults. Every adult protected with the full response, and one shared family view for the people waiting.
Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.
Shield
3,750 AEDper year
The same response, for one adult, with legal fees insured.
Shield membership includes legal-fee insurance, underwritten by a regulated UAE insurer.
Essential
750 AEDper year
The full emergency response, for one adult. Legal fees are settled directly with the firm.
Same hold, same firm, same family link. Only who pays the legal fees differs.
Insurance benefits are provided under a group policy with a regulated UAE insurer. ELA is a membership service; it is not an insurance company and does not sell, arrange, or advise on insurance.
Whichever you choose, the night runs the same way. Only the bill changes hands.
ELA launches soon on iPhone and Apple Watch. Membership opens at launch.
One email, at launch
Leave your address and you'll hear from us once, when ELA is ready for the people you'd want on that link.
Done. You'll hear from us once, at launch.