Dubai skyline during the day
Coming soon to iPhone & Apple Watch

Three seconds.
Then you are not alone.

One 3-second hold dispatches a vetted law firm, alerts your consulate, and keeps your family in the loop, even if your phone is gone.

ELA home screen showing you are protected
EXAMPLE SCREEN
A vetted law firm on call
Your consulate informed automatically
Membership from 750 AED a year

What happens when you hold

You do not type anything. Your silence counts as a yes. If you cannot stand down, it sends.

A server-run chain starts the moment the hold closes, whether your phone is locked, dead, or no longer with you.

ELA home screen
ELA active case screen
ELA protection confirmed
EXAMPLE TIMELINE
2s KEEP HOLDING

On your wrist

From your phone or your watch. The hold works the same. Three seconds, wherever your hands are.

If your phone is out of reach, the watch keeps the line open. The countdown, the send, and the case all run from the server.

The people who love you watch help arrive.

One private link. Your live location, each milestone as it happens, the name of the lawyer acting for you. No unanswered calls. No imagining the worst at 3 a.m.

Private status Live
Aisha Saif, advocate
Acting for you now
Case opened at 14:02
Firm notified at 14:02
Lawyer assigned
Dubai Marina at night

Fail-safe by design

The response is server-run, so it does not depend on your phone staying unlocked, charged, or in your hand.

Server-run chain

Once the hold commits, every step runs on ELA infrastructure. A dead battery or a taken device cannot stop it.

Vetted counsel

If a firm cannot act, we are already finding another. The directory is monitored, and every firm is checked before it goes live.

Human ops team

A trained operations team watches every case. Machines route; people verify, escalate, and step in when the situation needs judgment.

Every member gets the same response.

Tiers differ in one way only: who pays the legal fees.

Essential
750 AED / year

Dispatch, consulate notice, and a live family link. Legal fees are settled directly between you and the firm.

Server-run response
Vetted firm dispatch
Private family status page
Shield
3,750 AED / year

Legal fees insured, underwritten by a regulated UAE insurer. One less thing to think about at the worst moment.

Everything in Essential
Legal fee coverage
Regulated UAE insurer backing
Family Shield
7,500 AED / year

Two adults on one membership. Each gets the full Shield response and legal fee coverage.

Two adult members
Full Shield coverage each
Shared billing

Insurance benefits are provided under a group policy with a regulated UAE insurer. ELA is a membership service; it is not an insurance company and does not sell, arrange, or advise on insurance.

Dubai at dawn

By morning, it is a case, not a crisis.

Tell me at launch. We will email you the moment ELA is available.